Many athletes have a bigger reach, and a more engaged audience than regular influencers or even media and sports properties.
This presented an opportunity for Wasserman and their roster of over 2,000 athletes to create a one-stop-shop for clients to buy branded content creation and distribution. All they needed was an identity.
Creating a sub-brand for Wasserman’s athletes
Pisces Healthcare is a major player in the Veterans Healthcare market. Since its founding in 2012, the company has grown at an exponential rate. Our task was simple: create a brand that is befitting of the business they are today.
Refreshing a major Veterans’ healthcare brand
Before
After
Esports is the fastest growing sport in the world. When a $3.5 billion industry is projecting growth to $10 billion in the next few years, it’s no surprise when every major brand wants to be a partner with it.
The challenge for brands is that this audience takes no prisoners. If your brand is not endemic to the esports space, you are an outsider. A big, corporate brand like AT&T must walk the walk if they want to get any traction. We set about creating the ultimate series of gaming competitions within the Esports space, spanning both game play and game design to appeal to the broadest audience.
Creating a strategy for AT&T and Esports
