Just like the Fast & The Furious franchise, I too have been around since the early noughties.

However, I spent my 20+ years shaping how brands are understood, experienced, and chosen. First as a Global Creative leader, then as a Chief Brand Officer, and now leading marketing, e-commerce, customer experience, clinical education and sales enablement within a $100M+ healthcare business.

My work sits at the intersection of brand, creativity, customer experience and commercial priorities. I help leadership teams align these traditionally separate concerns into a coherent operating system, applying AI where it can sharpen decisions, accelerate delivery and create greater customer value.

My experience spans EMEA, Latin America and the United States, including deep expertise in the US Hispanic market.

I’ve built and led multidisciplinary departments of more than 50 people, helped generate $14M+ in new-business revenue, repositioned and operationalized restaurant brands across 30+ locations, and built a new retail business from the ground up.