Founder & Chief Brand Practitioner
(Jan 2024- Present)
A brand consultancy I founded last year to help brands build long-term strategies that culminate in category domination.
Chief Brand Officer - NYC
(May 2023 - May 2024)
Conducted the exploratory work needed to land on a differentiated positioning and strategy for two very successful restaurant chains in the fast casual space. Developed the full marketing suite needed for both brands to excel in the market and rolled it out across 30+ stores, resulting in an uplift in repeat customers sales, increased check size, and speedier rates of transaction.
Executive Creative Director- NYC
(March 2017 - May 2023)
Hired as Wasserman’s first Creative with a remit to build out Wasserman’s Creative department.
• Converted over 30+ new business opportunities, resulting in Wasserman being experiential agency of record for AT&T, Wells Fargo, Progressive, Molson Coors, as well as numerous project based clients with revenues in excess of $10m within five years.
• Grew the Creative department from 1 to 40+ art directors, copywriters, 3D designers at various levels creating best-in-class experiential work for some of the world’s most demanding clients.
Creative Director (Freelance) - Miami
(March 2014 - March 2017)
Hired to cover two months of maternity leave and ended up staying for three years working mostly on the Ford and Lincoln accounts.
Worked on the ‘By Design’ positioning for Ford, helping to make it relevant to the US Hispanic market and launching several SUVs, Trucks and cars in the process.
Creative Director - Miami
(March 2009 - March 2014)
Appointed to set up the Miami office for Iris Worldwide. Secured the retainer for Sony Electronics, as well as numerous new business wins from Reebok, Adidas and Diageo providing a solid financial foundation for iris Worldwide’s newest outpost, and sourcing an extremely talented local team in the process.
Jr Copywriter > Copywriter > Sr Copywriter > Associate Creative Director - London
(March 2003 - March 2009)
Worked inside of Iris Worldwide’s highest performing Creative team, and eventually helped run it, winning numerous new business pitches, and overseeing the Creative needs on several high-value retainer accounts.
Lecturer, Miami Ad School
(2007 - 2019)
Created the curriculum for the Interactive Concepting class, and guided over 250+ students through the course over several years. Creative lead on the Planning Bootcamp semesters.
Masters Degree in Spanish & Politics
Graduate of Marketing Week’s Mini MBA in Marketing and Mini MBA in Brand Management.
Graduate of Interactive & Advertising courses at D&AD
Awards I have won.
