The Challenge:
As title sponsor of the Cowboys Stadium, AT&T get a lot of media assets to use for their brand. One of these assets was a bank of screens at the east entrance (see image right).

Up until now, these screens had been a basic digital advertising play.
We were tasked with using them to ‘demonstrate the power of AT&T’s new 5G network’.

The Strategy:
No one comes to the Cowboys Stadium to hear about AT&T or their network speeds. They come to watch and scream for their beloved Cowboys. AT&T’s network, and role as title sponsor gave them a unique opportunity to amplify the fan experience.

The Idea:
Pose with the Pros: an AR experience where fans can take a selfie with their favorite players.

The Execution:
Connectivity to AT&T’s 5G network made it seamless and dynamic - player motions and mannerisms were crisp and without lag. Fans received their their video immediately following the experience, and the activation was an instant viral sensation: